“Why is there no designers making well made beautiful clothing at prices that we can afford?”
This is the revelation that sparked interest for two friends living in the great city of New York. They came to the realization that there was a huge gap for contemporary independent fashion that catered towards the budgets of the everyday consumers that wanted high quality clothing . A line that holds the characteristics of high end labels you’ve known to love, at a price you can afford to love.
(212) was created by two friends of different origins who met in Manhattans vibrant fashion industry. Scott, who started out as a Model, came from the West Coast of Canada and Anthony, an experienced Parsons Graduate that grew up in the lower east side of Manhattan.
In 2005 These two friends came together with a plan to create a store with the appeal of a high end boutique that would cater toward a vast contemporary market. As boutique owners they have struggled to attain collections that reflect their same ideologies of well made clothing at a reasonable price point. enlightening their clientele with a new boutique style shopping experience. Anthony and Scott are offering new labels that they have discovered through research and travels to bring to there customers.
While coming up with the idea of a store they both wanted to create a house line that is affordable while maintaining a controlled quality over the production of their garments.
(212) the brand, is a youthful, vibrant, contemporary collection, that offer’s sophisticated yet sexy silhouette’s that carry fourth from day to evening.
(212) presents itself in the contemporary arena as an “affordable luxury” brand.